This weekend a new round of the League will be held in the different categories of Spanish football, which next week will see the beginning of a new competition, the King’s Cup. For the tie that will pit them against the historic Hércules de Alicante, the sponsor of the SD Ejea, one of the clubs participating in this year’s edition, has launched an initiative through its social networks that is causing a stir among fans.
In the event that this set of Second Federation win the Copa del Rey, Jumpers, the sponsoring company of the Aragonese club, has committed through social networks to give away a box of Jumpers to fans throughout Spain who share their message on ‘X’ (formerly Twitter). An initiative that is explained in a curious thread.
«If SD Ejea wins the King’s Cup we will give a box of Jumpers to all Spaniards (who RT). Context: we are sponsors of @SDEjeaOficial and, since this year the Copa del Rey is playing, we have come up big. And since the t-shirt is so pretty, we’re also going to give them away to all the participants. The further we go, the more camis. Obviously if Ejea wins we are going to be ruined but we came here to play. In other words, tell him that you make 5,000 retweets and he wins. We have to give away 5,000 boxes of Jumpers. And, of course, they fire me,” says the person in charge of social networks in the curious message from the Zaragoza team.
The team coached by Iván Martínez will face Hercules next Thursday the 31st, starting at 8:00 p.m.
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