There was a big announcement: “The great return of Victoria’s Secret!«. After six years of hiatus and some controversies that have gone around the world, the firm embarked on a new path to once again show its your angels and, according to the new times, propose different sizes and nationalities. and came back the Victoria’s Secret Fashion Show, its great emblemhis old symbol of power. However, many attendees were confused when they saw how the promised reinvention passed through faces like Cher, Carla BruniKate Moss and Eva Herzigova, 78, 56, 50 and 51 years old, respectively.
The lingerie brand was trying to recover the old splendor of yesteryear, when its shows were celebrated as events of cosmic magnitudes that went beyond the catwalk. Each Victoria Angel was a secret that everyone wanted to share and they even managed to get a figure as secretive as Nobel Prize winner Bob Dylan to participate in their promotions. However, things like complacency, failure to adapt to the times, or lack of relevant ideas would cause That empire would enter a slow but incorrigible decline.. The funeral took place in 2018, when the last parade was held before the now broken six-long-year hiatus.
However, there are many who think: was it worth so much waiting to end up seeing the same faces as always? ¿This is the renewal and adaptation to new times that was promised.? Of course, neither Carla Bruni nor Kate Moss have managed to captivate mass audiences. In fact, many of the influencers covering the event were not even born when those models began to parade.
The networks sentence: boring and soulless
The networks showed their disappointment. Many felt the event was a far cry from its glory days, when extravagant shows and outfits dominated the fashion world for weeks after it was held, before the company faced scandals involving accusations of exercising “a toxic work culture».
In the past, models have walked the runway in 10-foot white feather wings, thongs and corsets, but the new version left many fans disappointed. “Victoria’s Secret returned with the most boring show in history,” wrote one analyst on X while another added: “Victoria Secret still hasn’t listened to our public demands. This is not the parade we wanted. “Everyone’s hair is straight, there are no extremely tall models, the entire production is different.” And more: “The new Victoria’s Secret Fashion Show feels so soulless, OMG… and why are they playing fake crowd cheering sounds? ¿Where is the iconic walkway?».
Victoria’s Secret is fighting a reputation that, to put it mildly, has gotten worse over the years. The brand was launched in 1977 by Roy Raymond with the aim of creating a store that was a comfortable space for men to buy their wives ‘edgy’ lingerie pieces. The brand was built on the clothes that men would like to see on their wives, but this did not have the happy ending that had been planned: In 1982, Victoria’s Secret was on the verge of bankruptcy. Leslie Wexner acquired the brand and tried to save it, creating lingerie pieces that were aimed specifically to women and for women. The idea was successful and the brand rose again.
Rise and fall of angels
On August 1, 1995, the first parade of the iconic Victoria’s Secret Angels was held. At first it was all marketing, but it evolved into much more. They were ultra-thin models walking down a catwalk wearing scandalous pieces of lingerieextravagant outfits and the highest heels ever seen. Hand in hand with the audience, the controversy would grow, and vice versa
In 2017, marketing director Ed Razek said: “If you ask us if we have considered putting a transgender model in the show or if we have considered putting a plus-size model in the show, no, I don’t think we should. Because the parade is a fantasy. It is a 42-minute entertainment special. “That’s what it is.” The quote sparked justified indignation.. The audience for the next fashion show in 2017 fell from 5 million viewers to 3.3 million.
Since 2017, the brand has closed a multitude of stores. In 2020 alone, 250 stores closed their doors forever. The new twist seems to be going back to the classic. For many, the predictable, what Victoria’s Secret never was. And the danger, as critics point out, is to remain too boring, something that is not forgiven in the world of the catwalk.
The debate is very controversial and There doesn’t seem to be an easy solution.: opt for inclusion to try to gain the appreciation of a new audience or return to the classic demand for dreaminess, extravagance and spectacle by seeming to be something already repeated? It seems that Victoria’s Secret wants to do everything it can to reverse its decline, but it doesn’t know how. ¿Really ands Cher the solution?
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