Google has decided to address the threat to its business posed by proprietary artificial intelligence (AI) apps, such as Open AI’s ChatGPT, and has enhanced many of its flagship products with powerful generative AI features and tools, as well as some new ones. that directly compete with applications from Sam Altman’s company.
The company announced them last Tuesday at the Google I/O developer conference, and the most important ones, precisely aimed at protecting your business, are those that affect your search engine. Given the risk that users will abandon Chrome in favor of ChatGPT, in the United States, starting next Tuesday, users of this search engine will have different and new options at their disposal.
These are AI Overviews, “AI summaries” created by its Gemini AI model that appear at the top of search results, alongside traditional link-based ones. Google search chief Liz Reid said AI Overviews would be available to “more than a billion people” by the end of the year.
In this way, Google intends to respond to more complex and specific searches that its browser could not handle until now, but the paid versions of ChatGPT could, while Google’s intention is, for the moment, to keep this new function free. . For example, it will now be possible to ask Chrome to find the best Pilates centers within a 20-minute walk from our house – or the location we ask for – and to show us their rates and if they offer offers. AI Overviews will be able to offer us a summary with the requested information, saving us the work of having to scroll and click on the different links. Another example: we can also ask you to help us organize any event in our life, such as a dinner at a restaurant to celebrate a birthday – with options of types of restaurants, prices, cuisine and menus for groups –, a dinner at home – with recipes to prepare in more or less time and depending on our preferences and those of the guests – or even to help us organize a trip to any place in the world. Additionally, the user can choose between three levels of summary, from simplest to most extensive.
On the other hand, Google has also improved Lens – its image-based search – to which now, for example, we can show an image or video of a problem we have with a device and ask why it doesn’t work so that show a solution. Lens will be able to detect the product model and create a summary with the necessary steps to solve the problem.
The technology company also brings AI to its Google Photos application, in which it will no longer be the same to have the photos disorganized, since now you can be asked to select all the photos in a place that meet a certain requirement – such as someone appearing in specific – and from all that selection choose the best.
With a video of a device that does not work, you can identify the model and propose a solution
Google also revealed a new artificial intelligence assistant that is still in development under the provisional name Project Astra. Showed off a preview version of voice tool that can use a smartphone camera to verbally identify locations, read and explain programming codes, and create alliterative phrases [Tres tristes tigres comen trigo en un trigal]. During the conference, the assistant interacted by voice with a Google employee and using the camera lens was able to identify the worker’s location, only with what could be seen from a window: the King’s Cross area of London, where Google has its headquarters. of your AI unit.
Finally, Google also presented Veo, a cinematic-quality video generator using text created by Deep Mind and that seeks to compete with Sora, a tool that does exactly the same thing and that Open AI presented last February. With Veo, users will be able to generate 1080p videos that are more than a minute long, which is the limit that its rival has. Veo does not yet have a release date.
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