The company founded by Steve Jobs holds an event every September to present its new products
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Apple reveals the iPhone 16 and news in AI
The technology giant Apple today presents the latest generations of smart phones and watches, headphones and its first artificial intelligence system, Apple Intelligence. The annual presentation of Apple’s new products, known as Keynote, is held in the auditorium of the Steve Jobs Theater at Apple Park, the company’s headquarters in Cupertino (California). In this edition the motto is “It’s glow time” (it’s time to shine).
Despite Apple’s efforts to keep the content of the Keynote secret, in recent weeks information has been leaking about the innovations that the new iPhones, the 16 and 16 Pro models, will include, such as a quick-action side button to be able to take photos without having to unlock the device. The two models will be available in a new color, named desert titanium and they can be reserved starting on Friday, September 13, and purchased starting on the 20th. In this Keynote, an update to the iOS operating system is also expected and that Tim Cook, CEO of Apple and in charge of conducting the event, will explain how the device works. the AI that all the company’s new phones will have incorporated.
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