The final between Atlético Bucaramanga and Santa Fe marked a sales record for Win Sports

Atlético Bucaramanga fans still haven’t stopped celebrating a historic milestone: after 75 years of history, the team finally got its first star, after defeating Santa Fe in the final.

They were two vibrant games, especially the second, in which Bucaramanga had a two-goal lead in the series by taking a 1-2 lead in the second leg in El Campín.

However, Santa Fe scored two goals in five minutes and forced shots from the penalty spot, in which goalkeeper Aldaír Quintana was the great figure, stopping the charges of Agustín Rodríguez and Julián Millán, to give the title to his team .

The caravan celebrating the title on Sunday in Bucaramanga extended well into the night, when Rafael Dudamel and his team arrived at the Américo Montanini stadium to share with the fans who had received them at the airport many hours before.

The final Bucaramanga vs. Santa Fe set a record in advertising sales

How much audience did that match generate? Sources from Win Sports revealed a record figure: in advertising sales, this final was the one that generated the most money in the history of the channel, above Millonarios vs. National, a year ago, in which the blues won the 16th star.

Regarding the sale of subscriptions to the online signal, the growth in this final, with respect to the definition of the title in the second half of last year between Junior de Barranquilla and Deportivo Independiente Medellín, was 222 percent.

However, it was not the final with the highest number of subscriptions sold in history. The record is still held by last year’s Millos-Nacional: 39 percent more fans subscribed than on this occasion.

This semester, of Bucaramanga’s 27 games, 10 games were for the basic signal and 17 for the Premium, including the eight between home runs and the final. In the case of Santa Fe, six of its games came out through the basic signal and 21 through Win +.

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