The League of Legends user base is aging and nothing can be done about it. Riot Games realizes this perfectly and, despite the influx of new players guaranteed by the game’s resonance among YouTubers and influencers, he admitted that today the situation is very different from ten years ago.
After all, time passes for everyone one of the problems of live services is precisely that of having to constantly renew its user base. “I think it’s definitely true that our audience is getting older,” game director Pu Liu said in a recent Q&A session at Summer Game Fest, before explaining that that’s “not necessarily a bad thing.” “.
Time flows
Liu explained that attracting new players for a long-lived game like League of Legends is less important than retaining its audience over the years. Naturally the average age of its player base will increase. The problem of LoL is attracting fewer new players.
“Frankly, it’s not the same situation as 10 years ago, when you were in middle school or high school and it was the game that everyone talked about, that everyone played,” Liu said. “There are a lot of other games we’re competing with now.”
If we think about younger people, it is easy to imagine that they are more attracted to the various Roblox and Fortnite, as well as the most popular mobile titles. However, Liu admitted that League of Legends also has other problems that discourage new recruits, like “smurf” accountsi.e. expert players who create new characters just to massacre novices, or like the lack of some improvements to the game systems necessary to keep up with the times.
Andrei van Roon, the head of League Studio, then explained that player preferences in terms of modes and expectations have also changed over the years. At the beginning many played to play, but then they started to look at the competitive scene, probably also pushed by the investments made by Riot Games in the eSports sector which put her at the center of the experience.
However, with the aging of the public, the various needs have overlapped, also because many simply no longer have the time to remain competitive and want something more relaxing to spend time with. Riot Games is trying to please everyone, even if it’s a difficult feat. Will he succeed?
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