At SPIEF they talked about the role of the media in supporting business

General Director of the News Media holding Maxim Iksanov spoke at SPIEF 2024 about the role of the media industry in supporting and developing small and medium-sized businesses. This was reported in a release received by Lenta.ru.

In particular, Iksanov noted, Russian companies need special assistance now, under conditions of sanctions pressure. According to him, in this regard, a number of measures are being taken that make it possible to find new approaches to the development of international trade, logistics, and support for entrepreneurs.

“We create an information field around a business, highlight the importance of its activities, which helps promote export-oriented companies to foreign markets. Thus, we help solve a number of strategic problems,” he said.

Iksanov noted that Russia exports products and is looking for partners in new markets: organizing business trips, exhibitions, supporting online export through foreign marketplaces, which is a tremendous opportunity for companies. The media helps entrepreneurs understand this agenda, find solutions and turn to the necessary authorities for help, the CEO of News Media emphasized.

He also drew attention to the fact that the media help strengthen ties between Russian and foreign companies. “This is important for all sides of the relationship, since business and media corporations face the global task of developing the economy of both Russia and foreign countries,” Iksanov added.