In June the spotlight will be turned on the Italian literary world thanks to the Strega Prize sestina: the prestigious award, now in its seventy-eighth edition, is an event that mobilizes authors, publishing houses and readers awaiting the final verdict which will be announced in July. The Prize is also a catalyst of interest for readers and, increasingly, for listeners. The growing popularity of audiobooks in Italy, as highlighted by the 2024 NielsenIQ research commissioned by Audible, shows an interesting synergy between reading and listening. Almost half (47%) of Italians declared that they had listened to a book they had already read and vice versa, a sign of a complementarity that enriches the literary experience.
This year, the sixth finalist of the Strega Prize presents titles that have already conquered the public in bookstores and which promise to do the same in the audio format. Some of the most anticipated works are available exclusively on Audible: among these, “Romanzo senzahuman” by Paolo Di Paolo and “The fragile age” by Donatella Di Pietrantonio, which boast the reading of the author himself and the actress Elena respectively Lietti. “Fixing the universe” by Raffaella Romagnolo, read by Chiara Francese, is also among the titles already available in audio format. Furthermore, from 5 July “Chi dice e chi tace” by Chiara Valerio will be available and from August “Invernale” by Dario Voltolini, both exclusively on Audible.
Winning the Strega Prize not only brings prestige, but also a significant increase in the audience for authors, especially in audiobook format. The ranking of the most listened to Strega Awards on Audible.it in the last twenty years sees “Le Otto Montagne” by Paolo Cognetti in first place, followed by “Il Colibrì” by Sandro Veronesi and “Due Vite” by Emanuele Trevi. Not just Strega: the top five of the most listened to award-winning audiobooks includes authors of great caliber such as Francesca Giannone with “La portalettere” (Premio Bancarella 2023) and Michela Murgia with “Accabadora” (Premio Campiello 2010), as well as works by notable international authors like Barbara Kingsolver and Colson Whitehead.
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