El Perritas went from 50 customers a day to five a day

Jesus Beltran62-year-old adult, 38 years ago started his seafood sales business with a modest career of blacksmithing and sheet metal. The popularity of the business generated income that was enough to support his family for many years, a situation very different from the one he lives in today, in which clients rarely visit him.

Low sales

The microentrepreneur shared that Seafood “El Perritas” In its years of greatest number of clientele, it served between 40 and 50 people per day; However, over the years, competition and customers looking for foods that are less expensive than seafood has meant that some days they do not receive a single customer.

“I arrived here 38 years ago with one hand in front and one behind; I have suffered a lot to be able to have this little business. Today things are no longer the same. Before, it sold a lot and now we are fighting it, but it is not very easy,” said Jesús Beltrán while waiting for customers.

Production

From the early hours of the day, the owner of “The Dogs” prepares its seafood production to set up shop at 10:00 in the morning in Colonia Miguel Hidalgo on Cristóbal Colón Street, between Manuel Estrada Avenue and Fray Bernardo de Balbuena, very close to the center of Culiacanwhere he remains until 6:00 in the afternoon selling his dishes.
He explained that over the years the survival of microbusinesses has become complicated, despite the challenges they continue to operate daily.

“We fight day by day. Very early in the morning until night falls with the coolers. My family grew up from here, I have suffered a lot, I have four children and my wife we ​​have eaten from here all the time,” she argued.

Jesús Beltrán shared that His business sells shrimp-based dishes.octopus, aguachile, bass tripe, shrimp to peel and others, which range from 150 pesos to 600 pesos the most expensive, available to those interested in consuming in the center, due to several factors.

Profitability drops

Among the challenges of the business the microentrepreneur He said that the high cost of inputs and the rise in food prices, which have increased their value considerably, so coupled with the lack of economy that families are currently suffering, sales were considerably reduced, in addition, the consumer who consumes looks for affordable prices for the dishes.

Currently, Jesús Beltrán serves in his cart seafood between 5 and 10 customers daily, depending on the season, since sometimes there is no consumption.

To diversify products and achieve extra income to sustain the business, in the restaurant “El Perritas” seafood There is also the sale of seasonal fruits such as plums and mangoes, depending on the time of year.

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I graduated with a Bachelor’s degree in Communication Sciences from the Autonomous University of the West (UAdeO), with an area of ​​emphasis in mass media. I currently have six years of experience in news media, web portals, content development for social networks, radio, live television, and local and state printed newspapers. I joined the printed newspaper Vivavoz as a reporter for Locales in 2015, in the municipality of Culiacán, subsequently I wrote different news and investigative content for the state weekly NN Noticias Sinaloa, for a period of three years, followed by my entry into the newscast live television from Vivavoz, as well as collaborating with informative notes for the radio edition of the same company, which is broadcast daily. Likewise, I have managed the websites of each of the media in which I have worked, and I am currently a reporter for the Local section of the newspaper EL DEBATE DE CULIACÁN, where I joined during 2019.

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