Instagram tests non-skippable ads in the feed

Mexico.- Instagram is testing “ad breaks,” a feature that forces users to stop and watch an ad for a period of time before they can continue scrolling.

Several social media users have reported seeing this feature, and an Instagram spokesperson, Matthew Tye, confirmed to The Verge that ad break testing is indeed underway.

Tye mentioned that Instagram will provide updates in case these tests result in any formal changes to the product. Users have spotted the feature while browsing stories and posts.

After a certain amount of scrolling time, Instagram prevents users from continuing until they see an ad.

The platform displays an “ad break” icon with a countdown timer indicating how much time is left before you can continue scrolling.

Although Instagram already displays sponsored posts and ads among feed content, including non-skippable ads takes this practice to another level. According to The Verge, Matthew Tye commented: “We are always testing formats that can generate value for advertisers.”

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Carlos Narvaes, graduated from the Faculty of Philosophy and Letters in the Sociology degree at the Autonomous University of Sinaloa (UAS), who has carried out school research work on insecurity issues. I have completed diplomas in security, violence and quality of life, where I have learned about various theoretical perspectives and they are the topics that I like to work on and that have caught my attention the most. I began my career as a web reporter at DEBATE in 2018, working on police, political and viral content sections. I especially cover news related to Mexico City and the State of Mexico, I stay up to date with the conferences of the Head of Government, Claudia Sheinbaum, and I also follow other agencies to stay up to date with the facts. I have followed news like the

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