Hyundai’s Design Europe division has a new number one. It’s Eduardo Ramirez, whose appointment as Chief Designer of Hyundai Design Europe came into effect on June 1st. What is his goal? “Further strengthen the competitiveness of Hyundai design in an ever-evolving global automotive industry, to provide customer-focused design innovation and a unique people experience that sets the Hyundai brand apart.”the Korean giant says.
The new Chief Designer of Hyundai Design Europe
We are talking about an experienced expert in the car design sector and certainly not a novice novice. In fact, Ramirez’s career in this industry began several decades ago as an exterior designer at Audi and subsequently in General Motorsonly to then join the Hyundai Design Europe Center and become responsible for important design projects for the European market: among all, the i10, the KONA, the BAYON and the SANTA FE SUV stand out.
Ramirez speaks
“I believe in the power of design outline the paths to follow and I am committed to inspiring and empowering our designers to think boldly and deliver proposals that will inspire emotions of our customers in the future”Ramirez’s first words.
Hyundai Europe has a new design chief
Which were followed by those of SangYup Lee, Executive Vice President and Head of Hyundai Genesis Global Design: “I look forward to an even stronger and fresher Hyundai Design Europe Center under Eduardo’s leadership. And the perfect person for this position, as he understands Hyundai’s design direction, which prioritizes customer values, and is able to realize a design that can satisfy the lifestyles of different types of customers, while enhancing the brand’s heritage“.
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