Fortnite: The Mama Lucha challenge is about to end, but the collaborations don’t end there

If you are Mexican, you know the existence of Mamá Lucha, which is a character that represents the Bodega Aurrera stores. This character has been around for a while and, due to its popularity, gamers adopted it and replicated it in video games, Fortnite being one of them. Now, this was an opportunity that some executives did not want to miss.

Adrian Rodriguez, who is the deputy director of digital marketing for Bodega Aurrera, gave us more context of how this partnership between the Epic Games game and the aforementioned store came about. “We were chasing this idea for a long time and we came up with it because we saw it on the platform. There is even a tutorial on YouTube on how to make a Mama Lucha skin in Fortnite and I thought I couldn’t pass it up.”.

A detail that we must not lose sight of is that Adrián emphasizes in that the community already does it, without anyone asking it and that means that there is a good relationship between video game consumers and, of course, this character. “When I saw gamers competing to see who could make the best Mama Lucha skin in the game, I knew we had to do something”he added.

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Creating the Mama Lucha challenge in Fortnite

It is worth noting that the Mama Lucha challenge in Fortnite was created because there was an opportunity to capitalize on the character’s popularity and capture it with the Epic Games video game, which gives creators enough tools to develop from their own levels to complete experiences that we could see in a video game.

A detail that Adrián mentioned to us is that This will be the first challenge of several, since the Mama Lucho Challenge is one that has been running since shortly before the Hot Sale and that at the time of publication of this article there will not be much time left (it ends at midnight on May 23).

“It was a lot of planning work. We worked with a creative team, we did a lot of scouting in the store, we saw these elements that are characteristic and we connected it with the Hot Sale campaign and we had to find a way to connect the story with the Fortnite map”Adrián added.

Let’s not lose sight of the fact that behind a heroine like Mama Lucha there are a couple of villains such as the Relabeler and another evil one, Don Gasto, who seeks to prevent clients from being able to save more. All that storytelling from the world of Mama Lucha was brought to an experience in Fortnite that is truly challenging.

Bodega Aurrera did not want an easy experience, it was looking for a challenge and Fortnite was the platform

The idea of ​​this Mom Fight Challenge experience within Fortnite was not just to offer something casual to customers or gamers who wanted to try the experience, they sought to give it a real challenge that would test the players. Fortunately, those who are participating are showing notable results.

Now, although there is not much time left, how does this activation between Fortnite and Mama Lucha work? Well, you have to make a purchase with Cashi on the different Bodega Aurrera platforms, register your ticket and add your best time in the challenge so you can participate for one of several prizes.

On the other hand, is this company that seems to be delivering very good dividends going to continue? “I think that with Fortnite we can still do more things. The truth is that we love the results we are seeing and we are also learning. And with that we are going to look to make a second, third map that we can improve”, declared the deputy marketing director of Bodega Aurrera for TierraGamer.

Let’s hope that they do start making more levels, because the experience is really very well executed. The colors, designs and more are very well captured in Fortnite and it is worth giving it a chance.