He Third Presidential Debate 2024which took place on the night of May 19, brought together 11.6 million people over 18 years of age on television, and 13.9 million, according to measurement by the company HR Mediarevealed the National Electoral Institute (INE).
The last debate, which had the title “Democracy and government: constructive dialogues”, has captured the attention of a wide audience in Mexicoas happened with the first two meetings between the three candidates for President of Mexico.
The report reveals a balance in gender participation, with 55% of the audience made up of women. In addition, each viewer spent an average of 34 minutes broadcasting the debate, evidencing sustained interest in the topics discussed and the quality of the content offered.
Most viewed segments and relevant topics
Within Format “C” of the debate, The most prominent segment was the one dedicated to migration and foreign policy, reaching 12.1 rating points. Next in importance are the segments on democracy, pluralism and division of powers, as well as insecurity and organized crime, reflecting the relevance that citizens give to these issues in the current political context.
The demographic analysis reveals that the 43% of viewers were housewives, while 41% are in the age range of 30 to 54 years. Furthermore, 43% belong to an ABC+C socioeconomic level, and 49% have secondary or higher education, underlining the diversity and representativeness of the audience.
Through a statement, the INE recognized the high interest of citizens in the presidential debates, which play a fundamental role in the democratic process by providing crucial information about the candidacies.
He also noted that his objective is to guarantee that citizens are duly informed to cast an informed vote on Election Day on June 2, thus promoting active and conscious participation in the political life of the country.
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