Square Enix had always been characterized by making commercial alliances based on exclusivities that at the time generated great benefits for the parties involved, the most significant case being at the time of the first PlayStationleaving Nintendo out of the equation.
The divorce between the production house of final fantasy and the big N, occurred when the project of the Super Nintendo CD-ROM and Sony decided to launch its own console, which was filled with incredible games created by the developer in question.
With the passage of time, Square Enix It was rebuilding its relationship with Nintendo and in parallel it strengthened its ties with PlayStation to generate various exclusives in recent years, including the remakes of the legendary Final Fantasy VII.
failures like Babylon’s Fall, Foamstars and Forspoken on PlayStation 5 were the first indications that the business model to provide a single platform with unique games was beginning to be questionable and was proven, when the performance in the market of Final Fantasy VII Rebirth was less than expected, despite being one of the most relevant titles of this year.
After having a fall 70 percent on your profitsthe aforementioned company has decided to promote a reengineering that aims to be carried out within a period of three years, taking into consideration the following axes:
Quality vs. Amount: It has been defined that there will be fewer premieres to bet on more polished products and surely focused on renowned franchises with a proven reputation.
Project development: The creative teams will no longer focus on specific titles, but there will be a process-based cycle so that staff rotate through different sagas.
Cross-platform approach: Exclusives have their time counted, since the aim is to reach all gamers of home consoles and computers, emphasizing digital distribution.
Unforgettable experiences: Despite the risk involved, Square-Enix will follow a strategy similar to PlayStation and focus on AAA video games that tell unforgettable stories.
Strategic investments: With more than 600 million dollars for expansion work, the acquisition of new studios or the reorganization of internal talent in the different corporate offices around the planet has not been ruled out.
The video game industry is going through a moment of reinvention and every day more companies are beginning to get on the scheme train. multi platformsince the market has been showing signs of stagnation and it is necessary to change paradigms which, although in the past they were very successful, are now beginning to be obsolete.
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