Taylor Swift’s music, along with many other prominent artists, back to TikTok. After a period of negotiations, TikTok and Universal Music Group have announced an important agreement that brings the complete discography of the major label’s artists back to the popular short video platform.
What does this agreement mean?
The agreement between TikTok and Universal Music represents an important bridge between the music industry and the digital world. For users of TikTokthis means unlimited access to a wide range of music tracks to use in your videos, thus stimulating even more creativity and interactions within the app.
Universal Music Group hosts some of the major musical talents of the world, and their absence has been felt in recent months. With this new agreement, not only the songs of Taylor Swiftbut also those of artists like Billie Eilish and The Weeknd will be available again for millions of content creators.
What are the details of the TikTok and Universal Music deal?
Although the specific terms of the agreement were not disclosed, it is known that the agreement foresees that TikTok will be able to offer its users access to a catalog of music extremely rich. In exchange, Universal Music will guarantee a fair remuneration for artists, who will receive a portion of the revenues generated from the use of their songs.
This business model not only benefits artists guaranteeing them compensation for their work, but also encourages streaming platforms ei creators Of contents to collaborate more closely with record companies.
The reaction of the community of TikTok it was extremely positive. Many users have expressed their opinion enthusiasm for the possibility to use them again songs of the They artists favoriteshighlighting how music is a fundamental component of the su experience TikTok.
User creativity is expected to increase significantly as they will be able to access a variety of music for accompany their videos, come onip-sync to the dances, up to the simple background vlog.
You already have in mind which song by Taylor Swift will you use for your next TikTok video? Share with us your choice and why you think it’s perfect for your video!
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