This afternoon, FC Barcelona presented the new shirt that it will wear in the next Clásico against Real Madrid, which will have a special design in collaboration with the Colombian artist Karol G. This initiative, which is part of the sponsorship agreement with Spotify , has become a tradition in recent years, with artists like Drake, Rosalía and the Rolling Stones wearing the Barça shirt in this emblematic match. The design has already been debuted by the Barcelona Women's Football Club in the last match they played.
“Barcelona”:
Because the Spanish team will play with Karol G's name on its uniform, as part of the collaboration the club has with Spotify. pic.twitter.com/STCmA0sOeC
— Trends in Argentina (@becauseTTarg) April 12, 2024
This collaboration between FC Barcelona, Spotify and Karol G is not only a marketing action, but also aims to unite two of the greatest passions in the world: music and football. In this way, the club seeks to connect with a new generation of fans, especially among young people, while reinforcing its commitment to culture and innovation.
Karol G, the queen of Latin pop
Karol G is one of the most popular Latin artists of the moment. Known as “la Bichota”, the Colombian singer has conquered millions of fans around the world with her urban and empowered music. Her success has made her one of the most listened to artists on Spotify, a platform on which she accumulates more than 34 million monthly followers.
The presence of Karol G in the FC Barcelona shirt for the Clásico is a new example of the club's commitment to innovation and connection with different audiences. Without a doubt, this initiative will be another incentive for the Barcelona fans who will cheer on their team in the next match against Real Madrid.
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