Tadei Pogačar, the cycling champion and his triumphs in the new Enervit commercial

Tadej Pogačar, Enervit commercial

Enervit is back on TV with a new commercial featuring the 25-year-old cycling champion Tadej Pogačar and his successes (two Tours de France, three Tours of Lombardy, Liège-Bastogne-Liège, Flèche Wallone, Amstel Gold Race just to name a few of his triumphs). Campaign signed by Suntimes. Planning on Eurosport and RAI, digital and social campaign.

The Enervit advert starts from Pogacar's triumphs and then reveals the background, the “behind performance” of the Slovenian talent.

Paolo Calabresi, Marketing Director Sport & Fitness Enervit, comments in the note: “We are very satisfied to have shot, with an Ambassador like Pogačar, this commercial which tells and excites in just a few seconds, showing some intimate and intense moments behind the scenes of the performances and victories of a truly unique champion. In recent years we have established a profitable relationship with all the Team UAE staff and with Pogačar himself, to develop highly innovative products that fully satisfy the needs of modern cycling. The new Enervit C2:1PRO line was born from this collaboration”.

“We are very happy with the path we are taking with the Enervit Sports Division – adds Francesco Pelosi, Founder SUNTIMES – a valuable partnership that allows us to support Enervit's leadership. This commercial is proof of this: during 2023 Tadej Pogačar did something incredible and we immediately thought about how to interpret and enhance this athlete. We shot in truly challenging times but thanks to the vertical expertise of our sports team we managed to build an engaging and engaging commercial.”