Career choice | For Elina Koivumäki, money became an important motivator in her career, even though her father emphasized other things in her upbringing

Kari Koivumäki wanted her daughter Elina Koivumäki to study humanities. When Elina applied to study law, Kari thought the solution was special.

Kari Koivumäki wanted her daughter to study humanities, but Elina Koivumäki became one of Finland's youngest partners in a law firm and later became an entrepreneur. Her father's approval is still important to Elina Koivumäki, even though she has always followed her own path.

Kari Koivumäki, 72: “When Elina announced that she was applying to study law, I thought it was a special choice”

“Elina is always been self-directed in a special way, and I don't know where he got the trait from – at least not from me. Already in Elina's childhood, I had the feeling that she does what she wants.

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