Chiara Ferragni lashes out against Pigna, claiming that the company communicated incorrectly and incorrectly with Fenice srl. What happened?
The company that manages the brands of Chiara Ferragnithe Phoenix Srl, replies to the actions of Cartiere Paolo Pigna. The latter had severed commercial ties with companies linked to the influencer. In a statement, Fenice contests the validity of Pigna's decision. The situation would have been “aggravated by the company's choice to communicate the termination of the partnership to the public before informing Fenice itself”.
Pigna's decision is defined by Fenice “clearly instrumental and contrary to the obligation of good faith in the execution of the contract”. The brand known for its various school and office products was yet another to abandon Ferragni.
Evidently, the influencer has received too much criticism for the charity scandals. A factor that has increased pressure from other companies, including Pigna, for their own “code of ethics”. As well as for its image in front of customers.
Pigna's behavior is considered serious due to the company's choice to communicate to the public before the subject of the collaboration, namely Fenice for Chiara Ferragni. The termination of partnership relationship comes as a choice “evidently instrumental and contrary to the duty of good faith” according to what Fenice srl states. For this reason, the company that manages collaborations with various brands for Chiara Ferragni will be ready to act legally for the influencer's interests.
Quoting the press release verbatim, “the illegitimacy of Pigna's decision is aggravated by the company's choice to communicate to the public, even before Fenice. In this context, Fenice reserves the right to act in the most appropriate places to protect its interests. Furthermore – concludes the company – Fenice considers the reference to the code of ethics to be instrumental also in consideration of a statement made to the media on 23 December 2023 by the CEO of Pigna, who had defined the collaboration as profitable and satisfactory”.
The company that works for Ferragni also communicates that “similar protection initiatives will be taken against individuals who have carried out behavior in violation of existing contracts”.
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