In an era dominated by rapid technological developments, Apple is once again making headlines by launching the Vision Pro, its headset for mixed reality (but in Cupertino they call it “spatial computer”) which marks the first major debut in a new sector since he introduction of the Apple Watch nine years ago. With an introductory price of $3,499, this device debuted in US Apple stores on Friday, targeting virtual and augmented reality enthusiasts. Despite the high expectations surrounding the Vision Pro, early reviews suggest it may not represent an immediate shift in the tech landscape. Critics, while acknowledging the “wow factor” of the product, highlight significant compromises, including significant weight and the need for a bulky external battery.
Tim Cook, CEO of Apple, has meanwhile promoted the Vision Pro in a digital cover of Vanity Fair. The device is not only marketed for entertainment, but also for work tasks, social interactions, and app navigation. Apple announced that it already has 600 apps in the visionOS store, with one million iPad and iOS apps already compatible. Despite the impressive offering, some big names like Netflix, Spotify and Google have yet to adapt their apps for the headset. The Vision Pro can be tried by appointment at Apple stores across the US, underscoring the need for precise calibrations and user training, particularly due to the unfamiliar gesture controls. Disney has teamed up with Apple to offer 150 3D films at launch, adding to the device's entertainment appeal.
Although the first reviews express reservations about the immediate impact of the Vision Pro, analysts predict very high sales for the sector and estimate the sale of around 600,000 units this year, while 300 thousand units have already been placed with pre-orders in the United States alone . They suggest that the device's ultimate success will depend on its seamless integration with other Apple devices in the future, creating synergy between the Vision Pro and the iPhone.
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