We expected a good reception, but the start was even better” and in ten days the ticket sales forecasts for a month were met. The CEO of Creative Promotions Artísticas, Carlos Caro, in charge of organizing the indie music festival Fortaleza Sound, which will celebrate its first edition from June 28 to 30, said this in statements to LA VERDAD. In times of maximum evasion of Lorca's people to the coast “not only will we be able to retain a city but thousands of visitors will come,” said the president of the Hostelor hoteliers' association, Jesús Abellaneda. Between 10,000 and 12,000 daily attendees are expected and while there are still more than five months until the musical event, nearly 2,000 tickets have already been sold. Until now, the majority of the products come from different parts of the Region and neighboring autonomous communities, but also from other parts of Spain such as Madrid and Vizcaya, Caro explained.
To the 25 bands initially planned, among which are Vetusta Morla, Lori Meyers and León Benavente, and to which Rayden has just been added, another six will be added that will perform on the main stage of the Huerto de la Rueda and in the Plaza de Spain. The organization works closely with Hostelor to establish different catering points in these settings, but also to “open the festival to the city,” said Abellaneda. For this reason, a dozen emerging groups are scheduled to perform for free in various downtown squares, which will be decorated for the occasion with the aesthetics of the festival.
Hotel occupancy is already close to 80% in establishments such as the Jardines de Lorca hotel, where staff from the organization and some of the groups have also reserved rooms. Its manager, Joaquín Piernas, predicts that it will be a “very powerful” weekend in which the usual occupancy rate at that time of year will increase by 30 points. In other types of accommodation such as tourist apartments, it is now impossible to reserve a room. Aware that hotel accommodation “is a weak point” in the city, the organization plans to soon release 2,000 'glamping' accommodation spaces, with heated tents, foam mattresses and breakfast included, which will be installed in the pavilions of the Ifelor fairground, very close to the main stage of the Huerto de la Rueda.
The economic impact will be around five million euros and hotel reservations already reach 80%
Fortaleza Sound will be “first division with a lineup worthy of any festival that has been running for several years, such as the Cooltural Fest, in Almería. In the first edition we cannot go at half speed because the competition is very great and we have gone all out,” acknowledged the representative of the organization. The investment will be one million euros but the direct impact on hotels, restaurants and shops will be five million euros. The purchasing power of the public that attends festivals of this type of music is “medium-high.”
The director of the Tourism Institute of the Region of Murcia, Juan Francisco Martínez, pointed out that hoteliers must be “very prepared” for the continuous flow of clients and that after the concerts the public will want to continue the party at dawn in the entertainment venues. night.
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