Here are the results that emerged from the Football Benchmark survey on football clubs and their social following: the data
The investigation carried out by Football Bankmark is aimed at ‘measuring’ the attachment of a fan base to their favorite team. According to the results that emerged, we are talking about a distancing of the Juventus people at the height of a sporting season (2022/23) in which there was more talk of non-football events than results on the pitch. Tuttosport reports that: “the research that added the data collected on the most popular social networks – Facebook, Instagram, Twitter, TikTok, YouTube and Weibo – tells of Juventus as one of the world’s click powers“.
Juve is in fact the 7th most followed football club in the world, and the only Italian present in a top ten (Inter in 12th place, Milan in 13th and Roma in 20th) led by theunattainable‘ (i.e.: Real Madrid with 415 million users following the official page, Barcelona and Manchester United).
In the last year Juve has ‘gained’ a nice +15%, for a total of 19 million new Juventus supportersthe. Of all the social platforms, if Instagram it is social media that ensures Juventus has the largest reach (40% of the total), communication is particularly effective on TikTok.
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September 29 – 8.26am
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