Dubai (WAM)
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority “Dubai Culture” and a member of the Dubai Council, inaugurated yesterday the third edition of the Big Bad Wolf book fair, which includes the largest book sale market in the world, and its activities extend throughout 11 days until April 24 in Dubai Studio City, as part of the holy month of Ramadan, and displays about one million distinguished books, with huge discounts ranging from 50 percent to 80 percent over the specified selling price. Her Highness toured the exhibition, during which she was briefed on the types of books covering a wide range of disciplines, scientific, literary, humanitarian and other fields, and in many languages, consistent with the fact that Dubai and the UAE in general are home to more than 190 nationalities of different cultures and races, living in harmony and harmony. They called it the diversity of literary and cognitive content presented through the exhibition, which enhances its value and positive return as a cultural event that contributes to encouraging reading.
Promote cultural diffusion
Her Highness stressed the importance of the role that this major cultural event plays in consolidating Dubai’s position as a beacon of cultural diversity and a center for creativity and intellectual and cognitive interaction, noting that the exhibition is in line with many of the sectoral priorities of the Dubai Culture and Arts Authority, foremost of which is promoting cultural spread, and making Culture is everywhere and within the reach of everyone, especially the culture of reading and reading, which is one of the most important pillars of knowledge on which civilized and sustainable societies are built.
Instill a passion for reading
Her Highness added: His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him”, has always sought to spread the culture of reading and empower it in society, and instill its passion in the minds of future generations, to become an indispensable daily habit. Thus, enabling them to bring about a remarkable renaissance in the societies of the region and advance them, in addition to achieving the highest levels of creativity and innovation in various fields. The “Big Bad Wolf” exhibition returns to provide its visitors of different groups with everything they are looking for and aspire to acquire in the world of books and literature, in addition to its important role in supporting publishing houses and platforms that encourage reading. Her Highness stressed the importance of continuing the efforts of various parties, led by the Dubai Culture and Arts Authority, to work to enhance Dubai’s position as a vibrant city that provides its residents and visitors with unique cultural experiences through many cultural initiatives and events to reflect the depth and richness of its cultural features that make up the city’s fabric, thus enabling the cultural and creative sector. To be an essential tributary to the local economy. The exhibition opens its doors daily from 10:00 am to 2:00 am of the following day, and for a period of 11 days, it includes books on various topics that suit different interests and age groups, and it provides free entry for all.
big success
It is noteworthy that the Big Bad Wolf Book Fair was launched for the first time in the UAE in 2018, and achieved great success. Science fiction, literature, comics, management and business books, architecture, self-help books, cooking and many more. The exhibition will put a smile on the lips of younger readers with a wide range of children’s books, including stories, activity books, coloring books, picture books, interactive books and more.
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