Adriano Celentano (Lapresse)
Warning: it is not true that Adriano Celentano died today
“Adriano Celentano died today”: this search key has been hugely trendy in the last few hours, but the sprung one, thank goodness, is alive and well. What’s going on? Very simple: using the decision of Adriano Celentano, who has abandoned the social media, there are those who have titled ambiguously on the fact that “we will not see him again”, inducing in the most distracted reader the idea that something fatal had happened to him.
Since many only read the titles, often nervously “shaking” their smartphone, sometimes a title that plays with words is enough to unleash an authentic “wireless phone” and thus the false news about the death of Adriano Celentano it quickly became “trending”, with thousands of users bingeing on search engines to find out more.
The precedent of Massimo Boldi
It is certainly not new and, only a few days, we have told a similar episode that happened to Massimo Boldi: inspired by the death of his wife Marisa (which happened in 2004!) an equally misleading title appeared on the Net, angering both the popular comedian and his fans.
But how can certain unnecessary scares be avoided? Contesting the publication of certain titles is of little use, because those who make them can always answer that they have not written anything formally false: it is true that “We will not see more” Celentano, at least on social networks. The only way is not to jump directly to conclusions, never limit yourself to reading only the titles and, above all, distinguish between more or less authoritative sources, which always makes the difference. Meanwhile, we hope that this episode will bring good luck to Adriano Celentano, 84 years old last January, extending his life!
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