Spanish consumers remain cautious despite the respite given by inflation in recent months. Thus, 63% of families with children up to 16 years old will keep the budget dedicated to the purchase of toys unchanged in the next Christmas campaign.
The better macroeconomic perspectives, however, do show a certain optimism in the spending forecasts, with the percentage of households that recognize that they will spend more on these gifts increasing by four percentage points over last year, 16%, according to the Report on the Purchase of Toys in Spain 2024 from the German chain Aldi. This document also reflects a reduction of nine points, up to 21%, in the number of families that plan to reduce their budget for toys.
The study, carried out by the market research company Netquest among a sample of 1,653 fathers and mothers between 18 and 55 years old, shows a budget of between 101 and 200 euros in 32% of cases; between 50 and 100 euros in 24%; and between 201 and 300 euros for 17% of cases.
Two years of inflation have also been noticeable, according to the Aldi study, in the fact that families are increasingly purchasing gifts in advance in search of savings to the point that 63% already recognize that they will do them between a month and more than a month in advance about the holidays.
The main reason for anticipating purchases, in 61% of cases, is the search for cheaper prices, followed by ensuring the availability of the toys they want to give as gifts (56%) and saving time and hassle (40%). %). In this sense, 32% of those consulted claim that they have had to wait in line on some occasion to get the product what I was looking for.
This new edition of the study carried out by the German discount specialist once again confirms the progress of organized distribution compared to specialized trade when it comes to scheduling Christmas shopping, since 78% of the families consulted acknowledge buying toys on these dates in supermarkets and hypermarkets.
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