If you are over 40 years of age, much of this information below may not be part of your day-to-day life, or perhaps you know it from conversations with your children, but it is true that influencers from Youtube, Instagram and TikTok can make big money amounts.
Youtube is the oldest and also the best known, the only way to monetize videos is by inserting third-party ads in the content, so the platform pays you an amount for every 1000 views you have in this advertisement.
Video producers receive payment in dollars based on the cost per thousand (CPM) rule. For every 1000 views, youtuber can earn values between 0.25 and 4.50 dollars. Thus, it is necessary to post a lot of content so that you can maintain a high view and an average monthly receipt.
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One of the best known Brazilian youtuber is Felipe Neto, he has 43 million subscribers and an average monthly views that surpasses 210 million. The estimated monthly gain is around 52,000 to 945 thousand dollars.
On Instagram, the recipe is not so straightforward. The platform does not pay content creators, but allows them to advertise their products. Thus influencers became celebrities and earn millions with their posts. Payment is based on agreements that brands and companies make with those who promote products or services through sponsored posts. Fees can vary greatly depending on the number of followers for each profile.
According to a survey carried out by UOL, even those with “few” followers are already able to earn income from the network. Megainfluencers are those who have more than 1 million followers on social networks, the earnings of this group can reach 500 thousand reais a month. Macro-influencers, on the other hand, are between 200,000 and 1 million followers and achieve gains, on average, of 100,000 reais. And those who have between 20 thousand and 200 thousand followers earn 30 thousand reais a month.
The new youth craze, TikTok is rapidly growing in popularity. As with other platforms, partnership is the most direct way to profit from the social network. The more ‘hearts’ (the likes of other networks) you get in your videos and followers you have, the more brands will look to you to advertise their products and services. And payments can be made in cash or barter.
Anyone who has more than a thousand followers can broadcast live, which guarantees another way to monetize their content. For this, your followers need to compare virtual coins from the platform and present the influencer during the broadcast. In practice, when a user enjoys a performance, he uses his coins to buy a special emoji that can be used in the artist’s chat, which can redeem gift points at any time, with a limit of one thousand dollars on any given day. . The best TikTokers can earn between $50,000 and $150,000 for a successful brand partnership.
Despite the large amounts that the main influencers get, they also make big investments in equipment, sets, products and even travel. So, before going out there posting or recording videos, it’s good to know which audience you want to reach and have regular publications.
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