The Chinese electronic equipment company Xiaomi has decided to show its thanks to the customers who purchased the first mobile phones that it put on sale ten years ago. And for this, it has been inclined to launch a striking initiative, as detailed by the specialized medium in technology ProAndroid.
Specifically, the Asian company has already begun to apply a full refund of the price that users paid for the first mobile model that it commercialized, as explained by this website. It is a measure with which Xiaomi wants thank you for your trust to people who bought your product when the company gave its first steps in the smartphone industry.
This decision has begun to be applied just at the time when the Chinese company celebrates the tenth anniversary of the sale of its first smartphone, the Xiaomi M1. This model It was released in August 2011 at a price of 1,999 yuan (about 263 euros).
The chosen formula
However, Xiaomi will not return the money invested directly to its customers in the acquisition of this device and has decided on another formula to carry out the initiative. Thus, users who bought this model a decade ago they will receive a coupon to spend on another product in their online store.
The company itself reported that sold a total of 184,000 units of this mobile model, as collected by ProAndroid. These initial sales were made only in China, Therefore, practically all the beneficiaries of the measure announced by Xiaomi are citizens of this country.