The Japanese market has welcomed Xbox Series X / S well.
For several years Phil Spencer has made significant efforts to enter the Japanese market. In addition to the privileged relationships with some developers and publishers, the head of the American company hopes to improve the image of its consoles. Because of this, Xbox made its appearance during the Tokyo Game Show, benefits from local advertising campaigns and does not hesitate to show new ambitions for the Japanese market. And apparently, this whole marketing campaign is starting to pay off since the launch of Xbox Series X / S consoles have sold a total of 100,000 units.
These are the numbers of Famitsu, with Xbox Series X and S that exceeded the 100,000 units sold on October 3. A symbolic milestone, but one that nevertheless attests to a Japanese attraction for Microsoft consoles much more important than the Xbox One in its day.
According to reports from Benji Sales, Xbox One took more than 4 years to reach 100,000 consoles. A level that Xbox Series X / S managed to reach in just under a year of marketing, or four times faster.
Xbox Series X | S has now sold over 100,000 units in Japan
For comparison it took Xbox One over 4 years to reach 100k in Japan. Xbox Series X | S did it in less than a year
Xbox Series has stronger than expected momentum in Japan and could outsell Xbox One lifetime by end of 2021 pic.twitter.com/11kmsESXY8
– Benji-Sales (@BenjiSales) October 14, 2021
It shouldn’t surprise me people are turning this into a console war but it doesn’t make it any less sad
Xbox will NEVER have the same level of sales as Nintendo or PlayStation in Japan. But that shouldn’t be the focus. What matters is it finding its own healthy niche in Japan
– Benji-Sales (@BenjiSales) October 14, 2021
Not only that, but according to Benji Sales these units could increase again within a few months thanks to the launch of the Xbox Game Pass. Of course Nintendo and PlayStation will continue to dominate the sales charts, but undoubtedly it remains an important milestone for Xbox.
Source: Forbes