With the postponement of what was the last event of the WOW season, mixed martial arts (MMA) fans were waiting for new information regarding the movements of the leading company in Spain. This Thursday, WOW has announced an “ambitious growth plan” for the next season, which will begin in February with a numbered event in Bilbao and will continue on March 29 with another grand gala in Madrid, in a venue “bigger” than the Vistalegre Palace, where the last events had taken place.
The new season, cataloged as WOW2025 by the company itself, will continue to be present, as reported, in Movistar Plus+, and presents “new additions to its management team in order to execute an ambitious strategic plan that turns MMA into a maximum sport.” audience”.
«Throughout 2024, WOW and Movistar Plus+ have begun a promising path together that has elevated MMA in Spain to a new dimension for all fans in our country. During this season, Movistar television has carried out never-before-seen coverage of our sport. With the impetus of Ilia Topuria, WOW’s strategic partner, the visibility of this discipline has also reached an unprecedented level,” WOW pointed out.
Ten numbered events and additional programs
During 2025, WOW will hold a minimum of ten numbered events, starting in February in Bilbao. «Madrid will host four events with a first date on March 29, in a new, much larger headquarters and that allows you to experience an MMA evening like any spectator who attends an evening in the United States experiences it, with a multitude of options for gastronomy, entertainment and personalized experiences. Seville in April, Barcelona, Zaragoza, Alicante and the Canary Islands will receive WOW events, this time numbered. Each of these events will be available live on Movistar Plus+, with top-level production from TBS,” they have reported from the Madrid company.
Furthermore, regarding the news that this project entails next year, Movistar Plus+ will not only stick to the broadcast of the WOW evenings, but also to “the creation of its own editorial team that will have the objective of fulfilling an ambitious plan of creation of additional weekly content with interviews, reports, discussions and even fights behind closed doors for the Movistar Plus+ audience, allowing followers to immerse themselves in the lives and challenges of the fighters.
Movistar Plus+ and UFC Fight Pass
The promoter itself points out that, “with more than 30 events produced, WOW has established itself as the leading promoter in Spain, bringing together more than 8,000 people at each event and captivating hundreds of thousands of viewers through Movistar Plus+ in Spain and available for more than 200 countries through UFC Fight Pass.
Women’s combat in WOW
On the other hand, WOW’s executive team is expanding with new top-level additions in the business and sports fields. As CFO the company has hired Pablo Pavon who brings with him 25 years of professional experience in large multinational companies such as Do&Co, Cuatrecasas or Atlas Copco. As a CRO, WOW incorporates David Martínez-Aldama who joins the sponsorship team after passing through Atlético de Madrid, Team Heretics, La Liga, Málaga CF or KPMG.
«Our commitment to MMA in Spain is to create a professional environment that allows athletes to develop an elite career, financially supported by large audiences. An environment that allows athletes to shine and audiences to feel inspired and entertained. For this, Movistar Plus+’s commitment to WOW in 2025 represents the definitive push towards achieving these objectives.” says Arturo Guillén, co-founding partner and executive president of WOW.
Topuria’s role
In this adventure, Ilia Topuria, undefeated UFC world champion, international icon and WOW shareholder, plays a key role. Topuria, together with his sports management, communication and content production team, have joined the WOW team to shape this ambitious project, ensuring that the fighters can find a space of recognition and projection in their country.
Ilia Topuria,
Ilia’s goal, as he has always stated, is “to help develop an entire fabric that fighters can use to dedicate themselves professionally to this sport, using WOW as a launching pad and assuring them that participating in WOW will never be a brake on their careers but an accelerator of them, wherever they train and wherever they come from.
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