Opening a franchise and venturing into entrepreneurship is what moves people looking to have their own business. During the pandemic period, when many people lost their jobs or became dissatisfied with their current job, this business model proved to be very attractive, especially in the sports and health fields.
According to Roberto Perfeito, a partner at Pure Pilates, the largest Pilates chain in Latin America, the search for brand franchises continues to grow: “We realize that people are more concerned with the health of their body and mind and this has made our market heat up a lot, even in the midst of this global crisis, demand continues to increase”
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According to him, the initial investment for a franchise is between R$70,000 and R$85,000.00. However, the big question for most investors is: “How soon can I recover my investment and start and profit?”. The good news is that the financial return takes place between 18 and 24 months and, according to the entrepreneur, from the fourth month it is already possible to balance the costs.
Furthermore, when it comes to getting your hands dirty and starting your own business, the location is the key to success. “The search for the right spot is the most important thing to define the success of the business, without mentioning, of course, the question of the franchisee’s dedication and commitment”, explains Roberto.
For him, another important issue is to give all the necessary support to people who want to venture into this environment. In their case, they offer all the support related to teachers, with their own management system and application, assistance in attracting students through a sophisticated digital marketing tool, an integrated network and many added values.
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