With “Corporate”, affaritaliani.it also grows in special projects: + 162%
Only four months after its launch, before the summer holidays, of Corporate, the business newspaper, insert of affaritaliani.it reserved for Special Projects and corporate communication, the first digital newspaper has already achieved in the first ten days of October an increase in turnover of 162% compared to the same month of 2020 which had also been a year characterized by a strong surge in the audience of all online newspapers, due to Covid and lockdowns, which had also helped from a commercial point of view.
“We have invented an absolutely new and unique product in the variegated panorama of the Net, which fits like a tailored suit to the strategic, institutional and commercial communication needs of companies” he explains Angelo Maria Perrino, founder and director of the first digital newspaper. ”News, interviews, video services, events, educational: the company managers find in the young team they create Corporate and Special projects real creative and operational consultants-partners with multi-channel experiences, capable of interacting with business communicators, creating with value, reputation, awareness and satisfaction among consumers and opinion leaders “.
Angelo Maria Perrino, after the departure of the former Greek administrator in May, assumed the executive presidency and managerial guidance of his publishing company Men and Business, launching a profound reorganization: a new editorial formula focused on Politics, Economy and Current Affairs, a renewal at the administrative and editorial top with the arrival of Marcello Antelmi, his right-hand man who has always been in the organization of the summer event The square, in the role of administrative and commercial assistant, of Lorenzo Zacchetti in the role of deputy director and Milanese accountant Silvio Ceci in the Board of Directors.
But the webmaster has also changed: via Daniele Ronchi and inside Matteo Belcastro, assisted from outside by the experts of Engitel and Bytek, two web agencies and software houses with great experience and credibility in technological development and in the new languages of the Internet.
And the editorial organization also changes with the arrival of two new heads of the central desk: Giordano Brega, a 20-year veteran at affaritaliani.it and the young talent Gabriele Penna, who arrived as an intern and was immediately valued in a key role, as per the tradition of shop by Perrino.
On the new course of affaritaliani.it, the deputy director Lorenzo Zacchetti he adds: “We thank the companies that are believing in the project. Our credibility as a historical newspaper allows us to work with companies in a proactive manner, with a straight back and journalistic rigor, dialoguing in order to bring out a coherent and substantial storytelling. For this we do not speak of ‘clients’, but of ‘partner’ editorials with which we collaborate at 360 °, helping them to communicate the values of quality that distinguish Italian companies, of whatever size they are “.