EA, the famous Italian company, has recently confirmed that it will not place advertising in its video games, officially denying these rumors. This information originally appeared online, claiming that the company had even signed a contract.
The news was released following a report by the newspaper Axios, where a new advertising system called playerWON was mentioned, thanks to which advertisements would appear in video games on PC and consoles.
Electronic Arts, which is currently busy with the preparations of the EA Play, contacted the newspaper PC Gamer, declaring that the much talked about agreement does not exist. This denial, however, does not completely remove the shadows on playerWON, as only EA has confirmed that they are not in negotiations.
Following some incorrect reports suggesting our research regarding the introduction of “TV-style” advertising in our games, we want to clarify that commercials within console games are not something we meet, or that we have signed. any type of agreement for their implementation.
These then are the official words of the EA spokesperson, who then went on to argue that the company’s goal is totally different. Their primary objective and focus remains that of «Create the best possible experience for the gamer».
According to the original report, the agreement is being signed with other companies as well, in order to distribute the games for free on the various platforms. At the moment, only Electronic Arts has heard, through official statements.
The giant is currently busy preparing the next EA Play, which will be held on July 22 where many new titles will be presented. Among these we already know that they will not be present Dragon Age 4 is Mass Effect, as already amply confirmed by BioWare.
Instead, the announcement of a remake of the famous horror title could be getting closer Dead Space, after some statements about the revival of a much loved series. The latest rumors even speak of a restyle similar to when it happened for another horror saga, or Resident Evil.