It is common to find oranges in the supermarket enclosed inside a red net. A choice of color that is not at all random
When we go to a supermarket, we usually find our loved ones enclosed in a red net oranges.
A choice that at first glance might appear completely random to us consumers or in any case devoid of any precise logic. In reality, that specific color is the result of a specific desire expressed by the wholesalers in the sector which aims to manipulate and influence the perception of final consumers. A desire that tends to make the product, i.e. oranges, more attractive in our eyes.
Confetti illusion: what it is
In short, an optical illusion known as “Confetti illusion”. It exploits a precise marketing strategy aimed at influencing the color of an object based on the context in which it is found.
In other words, the red color of the plastic mesh moves to oranges. Appearing red to us, the fruit will be perceived by us as more ripe and appetizing, even if in reality it is unripe and greenish.
The German scientist Karl R. Gegenfurtner of the Department of Psychology at the University of Giessen, Germany explained this phenomenon in a specific study, carried out after having lived an unpleasant experience. The professor explained how he usually buys oranges from his trusted dealer, Mrs Helga.
Obviously, in the summer you can’t find ripe oranges in Germany, but when you went to a supermarket in your area you noticed the presence of tempting packs of blood oranges. Once purchased and brought home, however, there was a bitter surprise: the beautiful vivid color of the oranges had disappeared and the fruits immediately appeared greenish and immature.
Explanatory image of the Confetti Illusion
The professor’s own perception had been deceived precisely by the Confetti Illusion. It is therefore a sort of extension of the illusion of Munker-Whitebased on which the perceived color of an object is strongly influenced by those around it. Our brain, in practice, to simplify and make our vision of the world more fluid tends to make colors uniform.
To demonstrate what has been described, Professor Gegenfurtner created a precise image: on one side it shows the color of the oranges inside an orange net, on the other that of a single orange on a white background and finally that of one with lines orange overlays. In the first and third cases, the fruits appear a beautiful vivid orange, but in reality, as the central photo demonstrates, the oranges are greenish and immature.
This perceptive phenomenon should therefore encourage us even more to buy only seasonal fruit to avoid unpleasant misunderstandings.
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