The next Friday November 26 starts on Black Friday, ‘Black Friday’ where we can find some of the best offers of the season. However, these offers will fall far short of those announced in previous years due to the rise in the cost of freight transport, electricity and other factors. These events will not affect consumers when it comes to buying, in some cases advancing their Christmas purchases.
Black Friday and Christmas
According to a study carried out by Deloitte, one of the four large auditors worldwide, ensures that the campaign launched for ‘Black Friday’ will concentrate 15% of the purchases planned for Christmas. The reason is simple, the perception of savings in the families’ portfolios raises the illusion of the opportunity to buy good products at relatively affordable prices. This added to other factors such as the great crises that are devastating the whole world makes this period the most sought after by families.
Nightmare Before Christmas
This year is ending in a way few could hope. The increase in production costs derived from the COVID pandemicLike shipping or measures to China, it has hurt consumer prices. This, added to the increase in consumer demand, which in the long run led to delays in the arrival of goods, set off alarms before a possible product shortage at Christmas.
To these factors must be added the stock-outs of certain essential products such as microchips. Microchips are essential for various markets such as smartphones, where their price has become more expensive in some parts of the world. Another of the affected markets has been that of automobiles, with sales falling in the last quarter.
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