The industry of video game is constantly growing all over the world. However, this does not mean that problems remain when it comes to regions outside of the United States, Europe, and Japan. These are the main markets in the world, but not the only ones. Despite what one might think, Mexico and Latin America are territories where video games are on the risethis despite the complicated situation in these markets.
After years of selling video games at $60, this generation has seen a $10 increase. However, in our markets we see constant increases. In this sense, Fernando Campos, CEO of Nuuvem, a digital store for PCs in Latin America, has pointed out that distributors do not carry out a localization process suitable for Mexico, since they consider it to be North America and that generates similar prices. to those of the United States. It is so titles that go on the market at $70 dollars, arrive in our country at an equivalent of $88 dollars.
The reality is that Mexico and Latin America are already the small market they once were. According to Newzoo, a technology consultancy, by March 2022 242 million players were registered in the region. In Brazil we find 53.3 million, Mexico has 45.3 million, and in Colombia 13.3 million have been registered. This is something that Microsoft knows perfectly well, which is why they have done everything possible to adapt their digital store to each country.
Nevertheless, PlayStation only accepts payments in dollars, and with taxes, regardless of the country. Although the eShop is adapted to certain regions, not all markets in Latin America have access to this virtual store. The reality is that not all companies have the same resources to adapt to the needs of everyone.
The Microsoft Store is the only positive case when it comes to gaming on consoles, but We must not forget that Steam and the Epic Games Store do change prices depending on the country where the user is located.. It is a very complicated situation, where it seems that the only solution to enjoy current games without damaging the wallet so much is to wait for a discount from Amazon or another store.
On related topics, these are the video game events we’ll be seeing this summer. Similarly, it seems that PlayStation is already working on a new PlayStation Experience.
Buying video games in Latin America is not cheap. This is a hobby that requires a large investment. However, lending games and taking advantage of the offers that are available in digital and physical stores makes this not hurt so much. Similarly, Xbox Game Pass is an offer that many should take advantage of.
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