Gabriel Rufián cannot be ugly if he does not understand the codes of his time. He is an Olympic tweeting athlete and will go down in history as the politician who adapted classic demagoguery to social media manners. That is why it is rare that such a dangerous bluff is thrown. With the mess this week over the audiovisual law and the linguistic quotas for the platforms, it seems that he has raised an ultimatum to the Government, but in reality he is throwing it against his own electorate, and he can get scalded.
No matter how many urgent meetings they call in La Moncloa, they already know that Rufián barks, but never bites. He has threatened to withdraw their support so many times that they hide their laughter when they hear him. However, this time, the consequences can be serious, because the implicit question he asks when invoking the sacredness of the language is who his voters love the most, Catalan or Netflix. International platforms are so large that they can afford to give up on a market. They cut so much cod that they can’t stand anyone setting rules for them, because they have gotten used to imposing them. How far are you willing to pressure them to produce in Catalan, Galician and Basque? Are they capable of taking the dilemma to its last consequences, risking having their stalls closed?
The answer can be dire for the ERC project. For the sake of harmony, I would never ask my son if he loves me or the Play more. Whoever loves you well will never put you in such a predicament. If the dilemma of seeing The Money Heist or breaking his chest for the legacy of Pompeu Fabra, the most millennial politician, who should know the answer in advance, may be the disappointment of his life.
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