WhatsApp is introducing music in status – thanks to a cooperation with Universal Music. More interactivity through new features such as likes and mentions.
WhatsApp, the Messenger service that is popular worldwide and is currently still ad-free from Meta, expands its status function to include a new dimension: music. Through a partnership with Universal Music, users will in future be able to share songs directly in their status and thus musically accompany their mood. This innovation is based on popular social media functions and brings the WhatsApp status closer to the Instagram story. It wasn’t until May that WhatsApp opened its doors to longer status updates with voice recordings up to 1 minute longHow NextG.tv reported.
The integration of this feature was carried out by the WhatsApp Insider portal WABetaInfo on the platform X (formerly Twitter) announced. By working with Universal Music, users get access to an extensive selection of music that is available directly within the app. The new music feature is a sign that Meta is gradually expanding the social interaction options on WhatsApp. Also TikTok and Universal Music Group recently entered into a new licensing agreementso nothing new in the online world.
WhatsApp status becomes more interactive
With the introduction of music in status, WhatsApp is following suit and strengthening its position in an increasingly competitive market of social features. In recent months, the messenger has already implemented some social functions such as likes and mentions for the status, which allow users to react to the posts of their contacts and specifically refer to others. These features have given WhatsApp an interactive element that makes the messenger an ideal complement to other meta-services such as Instagram.
Sharing music tracks could significantly increase the attractiveness of the status function. The WhatsApp status is not a direct competitor to the Instagram Story designed, but it could serve as a complementary platform that allows users to reach their circle of friends in different ways and to creatively experiment with new features.
Cross-posting planned between WhatsApp and Instagram
Meta also plans to develop a cross-posting option that will allow users to seamlessly publish content from Instagram Story in WhatsApp status. This would further dissolve the boundaries between the two platforms and facilitate exchanges between WhatsApp and Instagram strengthen. It is currently unclear whether and when this cross-posting feature will be introduced, but it could be an attractive option, especially for content creators and influencers, to distribute content on multiple channels at the same time.
More updates: verifications and video filters
In addition to the innovations in the status area, WhatsApp has also introduced other functions, primarily for business accounts and Video calls regarding. Verification badge are intended to help ensure the seriousness of business accounts in the future. New personalization options such as filters and backgrounds are also available for users during video calls to make video calls more appealing.
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