Meta’s flagship messaging service, WhatsApp, is undertaking further improvement in user interaction through the integration of AI-powered features. Mark Zuckerberg, CEO of Meta, personally announced the arrival of new AI tools designed to enrich the platform. The updates in the coming weeks are destined to revolutionize both customer service for companies and accessibility to information for users. In particular, they aim to facilitate the integration of advertising such as on Instagram and Facebook within WhatsApp, thanks to the power of artificial intelligence. Selected countries such as Colombia, Indonesia, India and Brazil will be the first to experiment with these innovations. Feedback from these markets will be critical as we refine features for a broader global release. WhatsApp is also developing features that will allow users to produce more creative visual content directly within the app.
The upcoming AI capabilities on WhatsApp will bring significant benefits to business operations, particularly in customer services and advertising management. By raising efficiency, these innovations will help companies streamline their processes. For businesses, AI offers the ability to automate and improve customer service, responding to user requests more quickly and efficiently. Furthermore, the integration of AI advertising could allow for more targeted and personalized management of advertising campaigns, thus increasing the return on investment. For individual users, the introduction of AI capabilities could result in a richer and more personalized user experience. AI could provide more relevant and timely answers to questions, as well as offer new creative tools for content production. Recently, Meta came under fire for announcing it would use users’ personal data for AI training without obtaining their explicit consent. Meta’s new privacy policy, which goes into effect on June 26, will allow the company to use personal posts, private images and tracking data for AI development.
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