In October 2021, European new car sales fell by 30%. But for the Volkswagen Golf, the situation is even more dramatic, because compared to the same period last year, sales fell by no less than 59%. Only 11,174 units of the former bestseller were sold, causing the VW Golf to tumble out of the European top 10.
Striking: the sale of the VW T-Roc remains intact. The compact SUV is in 9th place with 12,116 units sold. At the top of the charts is the Peugeot 2008 (18,109), the Renault Clio (14,639) and the Dacia Sandero (14,034) complete the “French” podium.
Supply and demand
The cause: the worldwide shortage of electronic microchips. The semiconductor crisis forces car manufacturers to make choices. And, of course, we mainly look at the models that generate the most profit. Or that are more interesting for C02 emissions.
With a VW T-Roc there is more to earn than with a VW Golf, so that gets priority. The fact that the factory in Wolfsburg, the site where Volkswagen builds the Golf, has been shut down for a while, does not help either. So it is not a sales problem, but a delivery problem.
Source: Jato Dynamics
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