The series, which has caused a sensation around the world and has become the most watched series on the Netflix platform, revolves around hundreds of gamers, who are in financial difficulty and compete in extreme games.
Throughout its episodes, the characters of the series “The Squid Game” wore shoes resembling white sneakers.
“We’re seeing a nice rally,” Matt Puckett, VF’s chief financial officer, said Friday.“.
He added that the shoemaking company will take advantage of this momentum to benefit from the relationship of the company’s products with popular culture.
In addition, the green “Made in Korea” sports jackets and pink jackets worn by the characters in the series have increased dramatically before Halloween, giving a glimmer of hope to the South Korean clothing industry, which is facing great difficulties due to the COVID-19 pandemic.
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