The practice of choosing a product based on reviews on the Internet is becoming ineffective, said Georgy Tarachev, research analyst for testing digital products of Roskachestvo. transfers radio Sputnik.
When choosing a purchase, hotel, restaurant, Russians often refer to reviews on the network, the expert noted. However, the value of this source of information is reduced by two factors, Tarachev said. In the context of the coronavirus pandemic, many consumer comments are quickly losing relevance, especially in the situation with hotels and restaurants. “We recommend paying attention only to the latest reviews, no older than two months,” added the analyst. Due to restrictions imposed against COVID-19, the opening hours of establishments may change. This information should be checked by phone.
The second factor that diminishes the credibility of reviews on the Internet is the large number of “custom” comments. Sometimes such records are left for advertising or vice versa to create a negative impression of competing sellers. Mindfulness will help you recognize them.
“If you see that a lot of reviews were written in one or two days, and before that there is a significant break, then most likely this is a package ordered by copywriters. Real reviews have a random spread by date, ”he said, he described ways to distinguish real comments on the Internet from fake ones. In addition, false reviews are similar in scope and writing style. The real ones usually contain a lot of details, and the copywriter, as a rule, does not use the things he writes about, and therefore has no idea about them.
Earlier, the deputy head of the NAFI Analytical Center, Timur Aimaletdinov, said that, most likely, short positive reviews and more voluminous negative ones will be reliable.
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