The far-right Spanish party Vox has registered the registration of its brand and logo with the Mexican Institute of Industrial Property (IMPI), a way that would allow it to do business in promotion, marketing, advertising, commercial operations, dissemination of brochures, internal surveys, rental of advertising time, consulting and numerous operations that a political party can use… or a company. The Mexican newspaper The universal has had access to the files with which this political formation requests its registration with the IMPI. It does so, according to the newspaper, through the Madrid Protocol, in which companies are offered the possibility of requesting a trademark in different countries. Once obtained and after payment of the established rates, they would have the field open to operate in a hundred services, among them the national security consultancy.
In recent times, Vox has extended its relationships beyond Spain. It does so through meetings with political parties from other countries that are related to it, the Italian extreme right, the French. And America. The party seems to conquer those 700 million people who, according to its conception of geopolitics, make up the Iberosphere. This Thursday, the leader of the formation, Santiago Abascal, visited Mexico and met with a group of senators from the conservative National Action Party (PAN). From that meeting he drew signatures of support for his anti-communist crusade, but left a wound in the Mexican party that has done nothing but bleed since then. Half of the party, including former leaders such as former president Felipe Calderón, have rejected with enormous disdain that meeting about which they do not want to know anything. The ideology that the PAN senators supported with their signature crystallizes in the Madrid Charter, a pamphlet in which he accuses leftist governments in Latin America of “totalitarian communist-inspired regimes, supported by drug trafficking.”
Mexico has not been the only Latin American country in which Vox intends to establish relations. Members of the formation have also recently visited Ecuador and held meetings with representatives of the new government of Guillermo Lasso. To what extent these visits abroad are just a political or commercial strategy remains to be seen. The incursion into the Mexican Institute of Industrial Property opens, of course, other options. Registering your brand and logo allows you to conduct internal business communication surveys, media relations services, communication strategy consultancy (public relations), corporate communications services, and so on.
The administrative procedure, requested in April of last year is still “pending”, according to The universal. While the times of the Administration are running, the far-right leader who took a political bath with fifteen PAN deputies this Thursday, had left phrases like this on his Twitter account weeks before: “Spain managed to free millions of people from the bloodthirsty and terror regime of the Aztecs. Proud of our History ”. It was his way of commemorating the fall of Tenochtitlan under the forces of Hernán Cortés and his allies. Abascal seems to have in the Extremaduran conqueror a political reference with which to teach the Spanish right about the correct path. In March 2019, Cortés’s warrior helmet was worn as a symbol of a reconquest in full elections.
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