Marketing gurus want one plus one to be more than two sometimes. They call it synergy. Apparently that can work the other way too, because in this case one plus one is minus ten. We find the Volkswagen ID. Buzz a funny thing and we can’t wait to close the laptop and watch the first two episodes of Obi-Wan Kenobi turn on. But the combination of the two is quiteforceerd, if you ask us.
To the premiere of Obi-Wan Kenobi to celebrate, here are the Volkswagen ID. Buzz Light Side Edition and the Dark Side Edition. The Light Side is the person version of the Buzz and the Dark Side is a Cargo. One consolation is that the two vans are not going on sale; it stays with these two specials. As VW’s marketing department, we would rather have our money on the new one Toy Story-spin-off light year put. You know: the ID. Buzz Lightyear. But this… That the Jawas this ID. Buzz’s but can quickly pick apart.
Volkswagen and Star Wars may have passed
Volkswagen and Star Wars have previously collaborated. Then they made the commercial below, which is a lot more successful. Also the collaboration of Porsche and Star Wars was a bit sought after, but came out better.
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