VinFast Global, the Vietnamese company that manages the automotive brand VinFast, has appointed a former Stellantis executive to try to go global. The departing Opel CEO, Michael Lohscheller, will take over the company to put it at the center of the electric market.
Lohscheller is regarded as one of the most capable managers in the industry, having been able to make Opel profitable after years of loss-making under the wing of General Motors. Since joining PSA, the German brand – albeit with significant sacrifices in terms of production and projects – has made a comeback in various markets, stabilizing its presence.. With VinFast, however, it will be a completely different business: the executive will have to bring the Vietnamese cars from the local market to a presence in Europe and North America.
Opel, futuristic approach to design
In particular, VinFast wants to approach markets that are very different from each other and ‘difficult’ compared to the nation they belong to: Germany, France, the Netherlands, United States, Canada. However, it will already be able to take advantage of the presence of research and development centers in Germany, the United States and Australia, in order to get the most out of the ‘European’ sales and design experience. An ideal way to enter the European market by focusing on the novelty effect could be to present an electrified offer right from the start.
Currently the most representative electric of VinFast is the VF e34, a compact five-door crossover suv with a design made together with Pininfarina. With the signature V front, the model has a distinctive front look, while technically it is equipped with a 110 kW engine with a torque of 242 Nm and 18-inch wheels. The car has a price of 690 million Dong, the Vietnamese currency, which at the exchange rate is worth about 25 thousand euros. Thanks to a 42 kWh battery, the house declares that the model is able to reach a range of 300 kilometers on a single charge.