The company highlights that “it is positioned as a completely innovative project without precedent, opening a new business model”
Vidal Golosinas, a world leader in the confectionery sector, is celebrating: its online sales channel celebrates one year since its launch last June 2021. The company highlights that it opted for a “totally innovative, unprecedented project , undertaking a profound process of digital transformation of its team, in order to offer the market an omnichannel sales service, based on the ‘customer centric’». In addition, with the aim of facilitating and promoting business growth, the company made a strong investment in the digitalization of its processes, in order to optimize its systems and prepare the ground for future transformations.
The launch of Vidal Golosinas coincided with a change in consumption habits due to the pandemic, which triggered online sales, leading e-commerce in the field of food to experience a historical growth of 21%, according to the consulting firm XChannel . Vidal Golosinas, after launching its ‘online’ store, exponentially increased its visits by 218%, with more than 350,000 throughout the first twelve months of this project. In addition, it already has more than 30,000 customers who are 100% digital, who have exclusive benefits such as free shipping with no minimum order and fast delivery service in 24 hours.
Digital transformation and omnichannel sales plan
As an objective for next year, Vidal Golosinas intends to achieve a perfect integration of its global strategy, in which the online sales platform serves as a tool and complement for offline sales. “Throughout this year we have focused our efforts on fully understanding the context, operation and needs that online commerce requires. The client and his consumption habits as the main axis of our strategic decisions. Maintaining open dialogues with our clients has been key, as it allowed us to understand and apply their needs quickly and efficiently. Our objective: to always anticipate their needs”, underlined José R. Pastor, Director of Marketing and Sales at Vidal Golosinas.
Based on this proximity and on a firm commitment to R+D+i, Vidal Golosinas opted for the omnichannel nature of its products, creating a synergy between the ‘offline’ and ‘online’ channels. José R. Pastor affirmed that “today, consumers do not think about deciding between going to a physical or online store, but rather they look for a combination between both channels in a synchronized way and to have the possibility of acquiring their products or services at their fingertips. at any time or situation.
anniversary campaign
To commemorate this first anniversary of the online store, the company wants to share the celebration with its entire online community and brand followers through the ‘1 Year Sweeter’ campaign. Throughout the month of June, those who make a purchase through the website will have a safe gift, prizes and additional discounts; in addition to carrying out different actions through their social networks.
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