Like every month, Circana analyst Mat Piscatella has published extracts from the data relating to the performance of the US video game market in April 2024, revealing a further general decline compared to previous months, which confirms the difficult situation it is going through. We are talking about -3% year on year, mainly due to collapse in hardware sales, which performed 43% worse year-on-year, with accessories also down 4%. Unfortunately, the 2% increase in spending on content does not improve the general picture, which is decidedly gloomy, also considering that it was above all the mobile sector that took the hit.
Total April 2024 revenues were $4,096 million, compared to 4,202 last year. The sale of video games reached 3,736 million dollars in revenue, where in 2023 it had stopped at 3,675. The hardware has suffered a real thud, going from 368 million dollars in 2023 to 208 this year.
A limping market
The results of the year are still positive, given that we are talking about a 4% growth in revenues, which reached 18,764 million dollars compared to 15,414 in the previous year, and an 8% growth in content (16,579 million against 15,414) and 18% of accessories (859 million against 726). However, hardware dropped by 28%, going from 1,836 million dollars to 1,326.
The traditional market remains very weak, with growth in content sales being driven by the mobile sector. Console purchases dropped significantly, which recorded a -24%. We are therefore talking about negative data, which do not help to improve the forecasts for the whole year, which also remain negative.
#market #declining #April #hardware #collapses #console #purchases #collapse
