Recently the president of Twitter, Dan Clancy, gave updates regarding some monetary changes for content creators, meaning that some would get less money than they currently do. And before this, the explanation was given that the cost of the servers were increasing, despite this statement, the streamers did not take it very well.
Previously, the company owned by amazon, had offered a special 70/30 revenue split for creators growing their audience, while most streamers split their revenue 50/50 with the platform. The changes kept the ratio of 70/30 on the first $100,000 USD for those who got this better deal, after which each dollar above would be split equally.
Clancy acknowledged that 22,000 creators asked Twitter to switch everyone to 70/30 mode, but said the company will not move in that direction because amazon it costs too much money.
How to understand this is: the top 500 creators will earn 29% less revenue per subscriber after reaching $100,000 earned in a year. No other Twitch streamer will be effected. More alarming in this post is Twitch saying they can’t afford the run the website. Explanation below. https://t.co/VFm6ZSvgvX
— Devin (@DevinNash) September 21, 2022
How to understand this: The top 500 creators will earn 29% less revenue per subscriber after reaching $100,000 earned in a year. No other Twitch streamers will be affected. More alarming in this post is Twitch saying they can’t afford to run the website.
Even the former head of games from Youtube wanted to comment:
Regardless of the size, the creator should receive a proportionate amount, this should not even be up for debate. The real focus should be on growing audiences across the platform to scale ad dollars.
Surely this is not going to end anytime soon. Twitter.
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