Prepare a musical event from which the representative of Eurovision will come out to improve the terrible results in the European competition
TVE gives a new twist in the preselection of the Spanish candidate to try to improve the terrible results of Spain in the last editions of Eurovision. The public channel, together with the Generalitat Valenciana and the Benidorm City Council, presented yesterday the celebration of a new great musical event for the beginning of 2022 that aims to elect the Eurovision representative, with a format similar to that of other European televisions.
The choice of the Alicante city to host the Eurovision preselection is no coincidence. From TVE they intend that the new contest has as a background the Benidorm International Song Festival, which was born in 1959 and lasted until 2006, with the aim of promoting tourism in the Levantine town and Spanish music. In its day, it already served to select the Eurovision representative and also to promote some of the most international stars of our country, such as Julio Iglesias, Raphael or Karina.
On this occasion, the new format will consist of three galas (two semifinals and one final), which RTVE will broadcast live. The selected songs will be published previously on the RTVE Play platform and, although they have not given many details, famous singers and ‘amateurs’ will be able to participate.
The public channel explained that they hope that this new preselection can “last over time and become a national and international event”, as occurs in Italy, for example, with the mythical San Remo, which has continued to broadcast since its creation in 1951. “We come here to win and give opportunities to young Spanish music,” said the president of RTVE, José Manuel Pérez Tornero, who insisted during the presentation together with the Valencian president, Ximo Puig, in generating “illusion” to “forget melancholy and the bad results of previous years ”. “We are going to win, because we are going to turn to the young music of today,” he promised.
Aware of the little success of TVE in Eurovision, the director of General Contents of RTVE, Amalia Martínez de Velasco, defended that the objective of the new direction of the corporation is to establish “a long-term strategy”, with an “annual Eurovision planning »That begins« from the day after it is celebrated and throughout the year ». Among his plans, he announced the creation of a working group “made up of in-house experts” with “external musical advice to have the best and make this event a success.”
With this, TVE meets one of the Eurofans’ demands: the creation of its own and ambitious format for the Eurovision Song Contest, which resembles other preselections in our environment such as the Festival da Cançao in Portugal or the Melfest in Sweden. In recent years, public television has been alternating the election of the representative directly, as happened with Blas Cantó, or through other successful programs, such as ‘Operación Triunfo’, where the public voted. However, these processes have not served to improve the poor results that Spain has in this contest.
Italy will host the 66th edition of Eurovision in May 2022 after the victory of the Måneskin band last May in Rotterdam. The event thus returns to the Mediterranean country after three decades while the city in which it will be held is decided. Rome, Milan or Turin, among others, have already expressed their interest in hosting this annual event that was followed by more than 183 million viewers, according to data published by the European Broadcasting Union.