Paola Maffezzoni former head of marketing & communications of GroupM Italy cit will also coordinate the activities of the creative transformation company in Italy as a whole. With more than ten years of experience in the industry, Maffezzoni began his career in Wpp in the Business Intelligence & Insight department of GroupM, the Group’s media investment company. After that, she was entrusted with the position of head of marketing & communications, a role she will continue to maintain, developing the unit that is dedicated to communication and external relations activities for GroupM and its media agencies. Will report to Simona Maggini, Wpp country manager in Italy, and, at the headquarter level, Niken Wresniwiro, senior vp of global communications.
“I will make my enthusiasm and my expertise available to enhance and tell the best of WPP, its offer and its values to external and internal stakeholders ”, promised Maffezzoni. “I want to congratulate Paola on this new important milestone achieved. I firmly believe that the expertise and passion that he has matured over time will be of fundamental importance for the development and growth of Wpp ”, said Maggini. It is a pride for me that a resource that has grown professionally within GroupM makes its way into our Wpp team in Italy ”, added Massimo Beduschi, CEO & chairman of GroupM Italy and chairman of Wpp Italy.