The fundraising event for ‘La Forza e il Sorriso’ is back on the web, the non-profit organization which, with the patronage of Cosmetica Italia, the national association of cosmetic companies, has been organizing since 2007 free beauty workshops for women undergoing cancer treatment in hospitals and associations throughout Italy and, from 2020, also online. Beauty Gives Back Digital Edition – this is the name of the initiative – will open its virtual doors on Monday 25 October from 10 am and, through the portal https://beautygivesback.it/, will allow all those who wish to make their contribution to the Onlus to make a donation and receive prestigious gifts directly at home.
Through the portal it will be possible to choose one or more Surprise Bag among the three types proposed, to be received at home as a gift for a donation: Bronze Surprise Bag (free with a 20 euro donation), Silver Surprise Bag (35 euro) or the Gold Surprise Bag (60 euro). Each Surprise Bag will contain an assortment of ten cosmetic products: from skincare to make-up, from hair products to fragrances, offered by the prestigious cosmetic brands that support the initiative. Donations can be made on the online portal by credit card or PayPal. Shipping is free and can be carried out throughout the Italian territory.
In 14 years of activity Strength and Smile Onlus have helped over 18,000 women in about 4,000 meetings, thanks to the commitment of 500 volunteers and the support of 28 supporting companies, under the patronage of Cosmetica Italia – the national association of cosmetic companies.
“After three editions in the presence of great success – he says Anna Segatti, president of ‘Strength and Smile Onlus’ – in 2020 Beauty Gives Back also found a new digital guise, to cope with the restrictions caused by the pandemic. In 2021, strengthened by the first experience, thanks to the numerous feedback received from the many people who follow and support us and thanks to Cosmetica Italia, which has always been at our side, we have chosen to renew and partly reinvent the digital appointment, creating more Surprise Bags rich and assorted products, to give those who want to support us with a donation an even more special gift. I thank in advance all those who choose to participate and invite their friends and acquaintances to do so. The closeness and generosity of the community of ‘The strength and the smile’ – he concludes – amazes us every time “.
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